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IT'S OFFICIAL!
SKATEBOARDING HAS BEEN CATAPULTED
INTO
MAINSTREAM MEDIA!
IT'S OFFICIAL! Skateboarding has been catapulted into the status of at least
that of Arena Football
in terms of its coverage on mainstream media. Today, June 27, 2010 on FOX aired the
Maloof Money Cup from Flushing New York and NBC aired the Dew Tour Skate Open from Boston.
This I imagine is just the beginning of possibly many televised skate events, although I
am keeping a reserved position on this due to the fact that the television media has such a
short attention span and a small mind when it comes to developing the audience and developing
new and interesting ways to film and capture these events in a way that brings the action off the
screen for maxium effect. No matter how much influence is carried by some rich executives son
who loves skateboarding, the final decision will be made by some executive VP who knows little
about real entertainment.
Commercials, advertisments, events broadcast, major sponsors from corporate giants leaves no
doubt that there is a big investmet being made in the world of skateboarding. Let's hope its
a sincere effort and not just a corporate trend, as well let's hope it doesn't come at the
expense of the trueness of skateboarding, which I always say is similar to hip hop.
Skateboarding is a culture unto itself. Its a way of life for those involved. Its elements
consist of art in the form of graffiti and music which ranges from Hip Hop to Metal. Self
expression which is illustrated in the many styles created by the riders with their clothes,
shoes, tatts, piercings, head-gear, hair and their boards. They have their hot girls who are also
riders, fans and of course the groupies, god bless the groupies. :-D
I have noticed a single-mindedness when it comes to nation-wide commercials with P. Rod aka
Paul Rodriquez. The comedian's son has made a name for himself and is derserving of this attention
but the corporate giants are missing out on the opportunity to broaden the range of skateboarding
representatives. This is truely an international movement and this is not being illustrated in the
commercials we see. Corporate America... stop trying to shape the world's view of skateboarding and
try to simply excentuate it. We all hope the concept of HULU, which says it aims to turn our brains into a
cottage cheese-like mush in order to scoop it out with a melon baller and gobble it right on up, is
only a tongue and cheek poke at us and not the real aim of corporate-heads who control the media.
By the way... big ups to the Shaun White Skateboarding game which has a commercial which is visually
amazing and makes a much better effort at representing the riders.